London's Wigmore Hall and Classic FM have today announced a new partnership that will provide 25,000 highly discounted tickets to under 35-year-old concert goers.
Funded by private donation, the new scheme will offer £5 tickets to hundreds of concerts per season at London's Wigmore Hall - in an initiative to attract new and larger audiences.
Special ‘Under 35s’ events, including pre-concert talks, Q&As, receptions and Facebook livestreams will also be held.
“Over the last few years, Classic FM’s audience of under-35-year-olds has dramatically increased ... this, coupled with the fact that we now have the most engaged social media channels in UK radio, demonstrates the degree to which young people are already enjoying classical music via Classic FM ..." Classic FM Managing Editor Sam Jackson has said.
"Now, working with Wigmore Hall, we want to encourage those listener," he has said.
"Collaborating with Classic FM on the Under-35s scheme is tremendously exciting for Wigmore Hall, and allows us to further build relationships with younger audience members, and nurture the next generation of chamber music and song lovers,” Wigmore Hall Director John Gilhooly has said.