The European Union Youth Orchestra received the award at the 15th European Cultural Brand Award ceremony.
Created in 2006, by cultural manager Hans-Conrad Walter, the award goes to "cultural providers that have established a strong European brand based on an outstanding media strategy and innovative brand management.”
The European Union Youth Orchestra is made up of young European musicians from all EU nations. Founded in 1976, it is one of the oldest youth orchestras in the world.
“We are absolutely delighted to receive this prestigious cultural brand award which is, ultimately, a confirmation of the European Project itself: in our case bringing young talented European musicians together united by a shared sense of cultural heritage, innovation, sustainability, and the constant pursuit of excellence," said EUYO Secretary General, Marshall Marcus. "It confirms that at a challenging time, unity in diversity, and the principle that we are always better together, really works. This award is not simply for us: it is for Europe."
The other finalists included the Mozarteum Foundation Salzburg and the European Hanseatic Museum Lübeck.