Park Avenue Artists Expands Booking Division
The organization has added six artists to its roster with the hire of Greg Kastelman, veteran booking agent, producer, and consultant
Led by Co-Presidents David Lai and Ross Michaels, Park Avenue Artists (PAA) manages GRAMMY Award-winning artists including Joshua Bell and Time for Three, creates virtual instrument software, and produces symphonic concerts for artists ranging from Itzhak Perlman to Zedd.
Their newest expansion includes the hiring of Greg Kastelman, a well-respected and veteran booking agent, producer, and consultant with nearly 15 years of experience in the industry. Kastelman will work as Co-Director of Artist Bookings alongside Devi Reddy, Director of Artist Management & Booking.
Kastelman founded his own company Unbound Artists in 2018 — from which he brings six artists to PAA. The artists include guitarist and composer Kaki King; violinist and storyteller Philippe Quint; Brazilian singer and guitarist Badi Assad; Ethio-American singer, composer, and activist Meklit Hadero; Venezuelan-American performance artist Migguel Anggelo; and Swedish/Thai artist Sirintip.
Park Avenue Artists launched its booking division in January 2023 and has since built a roster including the Philip Glass Ensemble; Senegalese griot, percussionist, and composer Aba Diop; and Forgotten Voices, the chamber project created by violinist Kelly Hall-Tompkins.
“I have long admired PAA’s approach to artist management," Kastelman commented. "My conversations with David Lai and Ross Michaels over the years have boosted my confidence in the future of innovative and compassionate artist management. Having gotten to know Devi Reddy over the last several tumultuous years of “post-pandemic” booking, I can think of no one more dedicated and visionary to lead us both through these challenges and opportunities.
“I am so proud of what we have accomplished in our booking division’s inaugural year," Reddy said. "We have thoughtfully curated a roster of nine artists who are authentic and forward-thinking in their craft while creating art at the highest level. As we move into our second year, I can think of no one better to join the PAA family than Greg. A longtime colleague who shares my and Park Avenue Artists’ philosophy on what artist management can and should be in the 21st century, Greg will be a welcome addition as we continue to expand and innovate within our industry.”
“To have someone of Greg’s reputation and talent join us at Park Avenue Artists is a major win," concluded Lai. "Greg is one of the most savvy and thoughtful agents with whom I’ve worked. His knowledge of the performing arts and orchestra worlds will be invaluable as he joins Devi in taking our booking department to the next level focusing on amplifying truly unique artists.”
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