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Arts Organizations Launch Creative Rights in AI Coalition 

The new coalition is calling on the UK Government to protect copyright ahead of a Generative AI Policy

 

Recently, the UK Government has aimed to provide clarity to creative industries and AI developers about how copyright material can be used to train AI models — and how to ensure its legal framework for AI and copyright will support the UK creative industries and AI sector as a whole.

Ahead of this consultation, the newly founded Creative Rights in AI Coalition has called on the government to encourage growth in the tech sectors by protecting copyright. The coalition of rights holders includes publishers, authors, artists, music businesses, specialist interest publications, unions, and photographers. 

The Creative Rights in AI Coalition has now published three key principles for copyright and Generative AI (GAI) policy that they are proposing the government adopt as a framework for developing AI policy. The three principles are: to focus on a dynamic licensing market with robust protections for copyright, control and transparency for content creators, and driving growth and innovation in the creative and tech sectors.  

As stated by the UK Government, its consultation on AI plans to propose an exception to copyright law for AI training for commercial purposes while allowing creators to reserve their rights, so they can control the use of their content.

Currently, the coalition has over 40 members including the Independent Society of Musicians, PRS for Music, Professional Publishers Association, Financial Times, Pan Macmillan, Getty Images, News Media Europe, and UK Music

The launch of the coalition is a result of the new nationally representative public polling, from Reset Tech and YouGov, which found that a majority of the public supports transparency in the training of AI models. 

In the poll, 72% said AI companies should be required to pay royalties to the creators of content that they use to train AI models, and 80% said AI companies should be required to make public all the information that their models have been trained upon. 

“The UK’s world-leading creative and tech sectors put it in a unique position to set a global standard for how both sectors can innovate together and continue to provide high quality services,” reads the coalition’s statement. “Protecting copyright and building a dynamic licensing market for the use of creative content in building generative AI (GAI) isn’t just a question of fairness: it’s the only way that both sectors will flourish and grow. The UK creative industries generate well over £100 billion annually. We have, quite literally, earned the right to have our voice heard. The key to that success, and future growth, is copyright law.

“We support the government's mission for long-term, secure growth in the creative and tech sectors,” they added. “We are eager to see the development of a vibrant licensing market and support the sectors which rely on us for their future prosperity, but we can only do so with a robust copyright framework which preserves our exclusive rights to control our works and thereby act as a safeguard against misuse. Ours is a positive vision, a vision of collaboration between the creative industries and generative AI developers, where we can all flourish in the online marketplace. We call on the government and the tech sector to join us in building a future that values, protects, and promotes human creativity.”

“This government firmly believes that our musicians, writers, artists and other creatives should have the ability to know and control how their content is used by AI firms and be able to seek licensing deals and fair payment,” said Lisa Nandy, the Secretary of State for Culture, Media and Sport. “Achieving this, and ensuring legal certainty, will help our creative and AI sectors grow and innovate together in partnership. We stand steadfast behind our world-class creative and media industries which add so much to our cultural and economic life. We will work with them and the AI sector to develop this clearer copyright system for the digital age and ensure that any system is workable and easy-to-use for businesses of all sizes.”

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