Natasha Baldwin Appointed as President of Global Classics, Jazz & Screen at Universal Music Group

The new position has been created specifically for Baldwin

Universal Music Group (UMG) has promoted its executive Natasha Baldwin to the newly-created position of President of Global Classics, Jazz & Screen. She will take on this role in addition to her current position as Executive Vice President of Classics & Screen, which sees her lead the global classical and screen composer businesses at Universal Music Publishing Group (UMPG).

The creation of the new role aims to create clearer lines of communication between the company's recorded music and publishing divisions, with Baldwin's skillset straddling both disciplines. She will be based in London and will report jointly to the leaders of each division.

As part of the new position, Baldwin will take on an expanded remit for the Global Classics and Jazz division's record labels — including Decca, Deutsche Grammophon, Blue Note, Verve, Hyperion, and ECM.

Baldwin will also oversee the international strategy for the division's roster of artists, working with Andrea Bocelli, Max Richter, Jon Batiste, Samara Joy, Ludovico Einaudi, Lang Lang, Lise Davidsen, and more.

Baldwin first joined UMG in 2016 and quickly became a key player at the company, signing artists including Max Richter, Clint Mansell, Isobel Waller-Bridge, and Will Gregor. In 2021, she took over the Classics and Screen division, where she has worked with film composers such as Nicholas Britell, Jerskin Fendrix, Emile Mosseri, Amelia Warner, and Andrew Lloyd Webber.

"Tash is uniquely experienced to lead these genres of music into a new era," said Dickon Stainer, Chairman of Global Classics & Jazz. "Her cross-disciplinary skills in publishing and recording will offer a new and dynamic perspective to our artists and our many global partners."

"It is a great thrill and privilege to be asked to take on this new role, working with the extraordinary Global Classics & Jazz artists whilst continuing to lead our market leading Classics & Screen Group at UMPG," Baldwin said. "Bringing publishing and records closer together serves only to create the best environment for artists and composers to develop and flourish and truly gives us the ability to amplify their voices in every arena."