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VC Artist Bomsori Kim Signed as LG Ambassador 

The electronics company has signed Kim and pianist Khatia Buniatishvili as part of an exclusive digital campaign


For the first time this year, LG Electronic's premium brand, LG SIGNATURE, was the main sponsor of the Rheingau Music Festival, which successfully held its 34th edition despite the pandemic.

Held from June 26 to September 5, 2021 at 22 venues throughout Germany's greater Rhine-Main region, more than 190 live concerts were scheduled. Attendees were also able to experience LG SIGNATURE’s products, which were on display at some venues.

Following the summer festival, LG’s digital campaign is now in collaboration with VC Artist Bomsori Kim and pianist Khatia Buniatishvili. They are selected for their musical embodiment of LG’s brand philosophy. 

Operating under the motto “Art inspires technology, technology perfects art,” LG has combined the two mediums for many years. 

As the 2021 artist-in-residence of Rheingau Music Festival, Buniatishvili is described by LG as having a passion for aesthetics, precision, and perfection. “LG shares my passion, my joy in art,” she said. “I especially love the minimalist — nothing obscures the essentials.”

As the other chosen artist, Kim also guest performed at the festival alongside VC Artist cellist Pablo Ferrández. In one performance, Kim played with Camerata Salzburg in a rendition of Mozart’s third violin concerto. 

During the festival, the LG SIGNATURE 8K OLED TV 88Z1, the roll-out LG SIGNATURE OLED R, and the LG SIGNATURE LSR200W wine cooler — in line with the venues and local wine tasting — were the focus of the campaign with both Kim and Buniatishvili. 

“The Rheingau Music Festival was a fantastic stage to make the LG SIGNATURE brand tangible in the concert venues,” explains Caroline Funk, Head of Communications at LG Electronics. 

“We are very happy to work with them,” Funk continued. “With their excellent game and their passion for perfection and precision, they embody exactly what LG SIGNATURE is all about.”

“I am proud to have been this year's Focus Artist of the Rheingau Musik Festival,” stated Kim. “It was great to share my passion for playing the violin with the audience in several concerts. For me, each performance meant absolute perfection and attention to detail.

“Art and technology don't have to be opposites — it's all about passion, in absolutely every detail,” she added. “I also recognize this passion and the pursuit of perfection at LG SIGNATURE, be it in the minimalist design or in the innovative technology.”


upcoming events

october 2023

21sepAll Day03octKronberg Academy Festival(All Day) Kronberg Academy, Beethovenpl. 1, 61476 Kronberg im Taunus, GermanyEvent Type :OtherFOLLOW

16octAll Day27"Premio Paganini" International Violin Competition(All Day) Teatro Carlo Felice, Passo Eugenio Montale, 4, 16121 Genova GE, ItalyEvent Type :competitions Event Tags"Premio Paganini" International Violin Competition,violin competitionFOLLOW

20oct1:00 pm5:00 pmLillian & Maurice Barbash J.S. Bach Competition1:00 pm - 5:00 pm Stony Brook University, 100 Nicolls RdEvent Type :competitions Event TagsLillian & Maurice Barbash J.S. Bach CompetitionFOLLOW

23octAll Day29Concours de Genève International Music Competition — String Quartet(All Day) Victoria Hall, Rue du Général-Dufour 14, 1204 Genève, SwitzerlandEvent Type :competitions Event TagsConcours de Genève,string quartetFOLLOW

28octAll Day05novISANGYUN International Piano Competition(All Day) Tongyeon Concert Hall, 38, Keunbalgae 1-Gil Tongyeong-si, Gyeongsangnam-do, 53079 South KoreaEvent Type :competitions Event TagsIsangYun International Piano Competition,Piano CompetitionFOLLOW

november 2023

03novAll Day13Global Music Education League Violin Competition(All Day) China Conservatory of Music, China, Beijing, Chaoyang, Anxiang Rd, 安翔路甲1 邮政编码: 100107Event Type :competitions Event TagsGlobal Music Education League Violin CompetitionFOLLOW

12novAll Day24China Shenzhen International Piano Concerto Competition(All Day) Shenzhen Concert Hall, 2016 Fuzhong 1st Rd, 福田CBD Futian District, Shenzhen, Guangdong Province, China, 518048Event Type :competitions Event TagsChina Shenzhen International Piano Concerto Competition,Piano CompetitionFOLLOW

15nov(nov 15)10:05 pm18(nov 18)10:05 pmViolin Society of America Convention10:05 pm - 10:05 pm (18) Marriott Baltimore Inner Harbor at Camden Yards, 110 S Eutaw St, Baltimore, MD 21201Event Type :conferences & tradeshows Event TagsViolin Society of America ConventionFOLLOW

22novAll Day26Long Thibaud International Violin Competition(All Day) University of Paris II, Grand Amphithéâtre, 75005 Paris, FranceEvent Type :competitionsFOLLOW


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