The $30 million Digital Accelerator Program's aim is "to help cultural non-profit organizations stabilize and thrive in the wake of the COVID-19 pandemic through strategic improvements to their technology infrastructure," according to a statement.
For cultural institutions, the pandemic made it very clear how important digital technology can be, especially in reaching new audiences during challenging times.
“When the pandemic hit, cultural organizations everywhere got creative and adapted quickly to keep their virtual doors open,” said Patricia E. Harris, CEO of Bloomberg Philanthropies. “Now we’re excited to launch the Accelerator program to help more arts organizations sustain innovations and investments – and strengthen tech and management practices that are key to their long-term success.”
“The Apollo’s Digital Stage proved to be a place for joy and hope, as more than 500,000 households tuned in to watch more than 45 virtual programs,” said Jonelle Procope, president and CEO of the Apollo Theater in New York. “Now, as we look forward to our re-opening this fall, and a newly redeveloped Victoria Theater next year, we know that investment in our digital infrastructure will be essential to engage community members and donors, grow revenue, and present newly commissioned work to the wideset possible audience. The funding and expertise provided by Bloomberg Philanthropies will be invaluable in helping us achieve these goals.”
46 organizations, half in the U.S. and half in the U.K., have been chosen to receive funds, tools, and training over a two-year period.
The U.S. Organizations include:
Apollo Theater Foundation Inc.
Ballet Hispánico of New York Inc.
Ghetto Film School, Inc.
Harlem Stage Inc.
Isabella Stewart Gardner Museum
Kenny Leon's True Colors Theatre Company
Mark Morris Dance Group
Museum of Design Atlanta (MODA)
New York City Center
Oakland Museum of California
RedLine Contemporary Art Center
St. Ann's Warehouse
The Laundromat Project
92nd Street Y
Roundabout Theatre Company
The U.K. organizations are:
Battersea Arts Centre
Studio Wayne McGregor
The Royal Court Theatre
The Yard Theatre
Royal Academy of Arts
The National Gallery
The Old Vic