Air Canada has today announced a new break-through policy allowing a 50% discount for any customers who wish to purchase a seat to accommodate a musical instrument.
The Canadian airline has also announced that all passengers travelling with musical instruments as carry-on luggage, will now be invited to pre-board ahead of general boarding to ensure convenient and secure stowing.
The announcement comes just months after Air Canada published a transportation policy forbidding violas from being brought onboard – and after an incident last year at Toronto airport where violin virtuoso Itzhak Perlman was abandoned by an Air Canada disability assistant.
The Violin Channel’s October 2nd, 2014 coverage of Air Canada’s inconsistent viola policy received over 4000 social media shares, 200,000 page views and 33,000 facebook likes – leading to the airline promptly readdressing the stance.
The airline has also announced today a new sponsorship deal with the Nova Scotia Symphony and the Calgary Philharmonic – making them now the Official Airline partner of nine of Canada's leading Symphony Orchestras.